Puig Vela Clássica Barcelona
A Mediterranean regatta of collector’s items
Every year since 2008,Puig has been committed to spreading the passion for classic sailing through an essential event on the international sailing calendar, the Puig Vela Clàssica Barcelona regatta. For four days, the city becomes a real floating museum.
We knew that the regatta’s agenda would reach the hearts of the city’s inhabitants and all those who love the sea, so we needed the impact on major media and unique moments so that journalists and influencers could experience the regatta from the inside on board these sea jewels.
Project
Vela Clásica Barcelona
Client
Puig
From Barcelona’s docks to your devices
For four days in July, the docks of the Real Club Náutico de Barcelona (Barcelona Real Yatch Club) host a competition that brings together some of the best classic and vintage boats in the world. Year after year we face the challenge of maintaining the highest levels of visibility through interviews and the creation of eye-catching audiovisual material of the great moments of the regatta with the city skyline as a backdrop.
Glamour and classic sailing
for all audiences
Our action involves creating and maintaining an active community that echoes this elegant rendezvous with the sea, while attracting new interest by drawing the attention of a large audience on television – through a wide range of sections from Sports to Lifestyle to Weather forecasts. From the attention to the media and their requests, to the creation of the strategy in social media to broadcast each of the stages of the regatta, Asesores takes care of the smallest detail to accompany the organisers and sailors of the Puig Vela Clàssica at all times.
This way, we manage to bring a sport as sophisticated as sailing to the general public in an excellent setting such as the city of Barcelona: a pioneer in the tradition of nautical sports.
