Divilo is born
The first steps of a neobank, how to tell and who to tell it to
The fintech Divilo was presented to the Spanish press with a successful media event with an impact reaching more than six million people. The news was covered by the main business and specialised media in print, digital, radio and television.
Project
Divilo Launch
Client
Beginnings that mark your path
For the launch of a new brand in the financial sector, Asesores designed and created the client’s corporate story and the internal and external communication strategy to boost the start-up’s visibility. In addition, the agency team prepared the company spokesperson for his press briefing. The presentation of the new brand had two relevant events: a face-to-face launch event aimed at journalists from the economy, technology, SMEs and self-employed sectors, led by the CEO of the company with a demo of the new Fintech’s functionalities, and a presentation event for 120 people (customers, collaborators and shareholders) led by the journalist and expert in economic information, Ana Samboal, and with the participation of VISA as Divilo’s main partner.
A path that builds your reputation
Divilo had a successful media coverage with more than 60 pieces published in the main business and specialised media in digital, radio and television format, achieving an audience impact reaching more than 6.3 million people. El Economista, Cinco Días, El Español, Europa Press, Merca2, among others, reported on the launch of the Fintech.
The work of Asesores has also been to boost customer visibility with the aim of raising awareness of the benefits of online banking, the opportunities that exist for customers of a 100% digital bank, to raise awareness of the digital transformation of the finances of the self-employed and SMEs, reinforcing confidence in the security of banking operations. Stories that accompany business.
