Graffiti and Xbox
Colourful murals to celebrate the launch of the driving game Forza Horizon 5
On the occasion of the launch of the open-world driving videogame Forza Horizon 5, Asesores used street art to bring all the energy of the new Xbox title to Madrid.
Tens of thousands of travellers were able to enjoy and get a close-up view of the spectacular 28 m2 mural that was painted at street level, just outside the emblematic Atocha train station in Madrid.
Project
Forza Horizon 5
Client
”Being able to be here and paint in such an emblematic place as Atocha fills me with pride and the responsibility of leaving something that people can appreciate. This is like introducing them a little bit to what my country stands for and who I am
Farid Rueda
Urban art and gaming, hand in hand
To carry out this action, Asesores worked with Farid Rueda, a renowned Mexican artist who has collaborated with Xbox to create several of the murals that appear on the streets of Mexico in Forza Horizon 5. Through this work, Farid Rueda, with the collaboration of the Spanish artist El Rey de la Ruina and Cooltourspain, we were able to combine all the spirit of Mexican culture with a universal animal such as the lion.
A community
committed and active
The Spanish Xbox community has always stood out for its loyalty and commitment to the brand, and is particularly active in face-to-face interaction activities. To give them a special touch, Asesores complemented this Street Marketing action with the creation of personalised Xbox merchandising kits that were handed out on the day of the Forza Horizon 5 launch alongside the mural. The appeal to fans was made through the official Xbox Spain social media channels and attendance was a great success. Fans of the brand responded and turned up to enjoy the mural and get their hands on this exclusive kit. A happy community is a community to which we are relevant as a brand.
