Xbox FanFest
Gamer experience for more than 400 Xbox fans at the global launch of the 2022-23 novelties in Madrid
Xbox chose four cities around the world to host in-person events on 12 June, including Madrid, along with Los Angeles, Toronto and Melbourne. Attendees were able to enjoy the Xbox & Bethesda Games Showcase, which showcased games coming to Xbox in the next 12 months, in addition to many other activities.
The digital event was an international success, with an average of 1.8 million viewers worldwide and a peak of 2.2 million concurrent viewers.
Project
Xbox FanFest Madrid
Client
”I am very excited to be able to greet you all gathered in person around the world to be part of our FanFest Watch Parties. Gamers like you are at the heart of everything we do at Xbox
Phil SpencerCEO Microsoft Gaming
Fans, novelties and
lots of fun
Asesores was the agency in charge of organising the FanFest event in Spain, starting with the location at the Callao Cinemas in Madrid, an iconic venue in one of the busiest squares in Europe. There was no better place to see the Showcase on the big screen and enjoy all the surprises that awaited the hundreds of Spanish and European fans who flocked to Callao on that sunny afternoon. To make the moment special, both Phil Spencer (CEO of Microsoft Gaming) and Todd Howard (Game Director at Bethesda Game Studios) dedicated a video message to the fans thanking them for their passion and presence at the event.
In addition, we had the well-known videogame communicator and presenter Jen Herranz to host and entertain the event, encouraging the fans and generating expectation before the screening, in addition to presenting the different activities that took place on the stage.
A month of June without E3,
the global gaming trade fair
For decades, E3 has been the most eagerly awaited event of the year by the specialised media and videogame fans alike. An event in Los Angeles where, for several days, developers and distributors presented their upcoming releases and journalists and the general public were able to try out some of these titles first hand. In 2022, however, the association organising the E3, the Entertainment Software Association (ESA), decided, after two years of online presentations due to the pandemic, not to hold this new edition either in person or digitally, although they have already confirmed that they will return in 2023.
But even if there was no E3, Xbox still held a presentation of its own to share with its fans, and the wider gaming community, the big releases that were to its ecosystem. And this time the association decided to organise not only this great digital presentation on the usual streaming channels, but to go one step further and bring the excitement of the live event back to the fans with the FanFest parties.
